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New Friends Memory And Residential Care of Florence

3321 OAK ST, Florence, OR 97439 · Residential care · 48 licensed beds · Open

113 abuse/neglect finding(s) on record166 state violations on recordMemory care (state Memory Care Community endorsement)Accepts Medicaid
Memory care / secured dementia unit (per state licensing)

The state licensing record lists a memory-care or dementia unit here. Memory care almost always costs more than standard assisted living — ask about the secured-unit status, the dementia-trained staffing ratio (day and overnight), and the memory-care price premium over standard assisted living.

What the licence record says about this community

Oregon licence type
Residential care. One of 332 in Oregon with this licence.
Licensed beds
48 — a mid-size community — the size most families picture as assisted living. Smaller than 54% of licensed communities in Oregon (state median 49).
Choices in this town
4 licensed communities in Florence, 3 with this same licence type. 3 with a memory-care designation.

State inspection record

Assisted living is licensed and inspected by the state, not by Medicare/Medicaid — so there is no federal 5-star rating. Below is this community’s record from the state licensing agency.

166 findings from state inspections, most recent first.

  • Abuse: Neglect9/30/2019 · 00056495-AP-039806
    Failed to provide safe environment
  • Abuse: Physical Abuse9/25/2017 · ES173660
    Failed to follow care plan
  • Abuse: Financial abuse9/24/2014 · ES148725
    Failed to provide safe environment
  • Licensing Violation9/23/2022 · OR0003798103
    Failed to provide service
  • Abuse: Neglect9/21/2017 · FL173607
    Failed to provide service
  • Licensing Violation9/21/2017 · SR20091
    Failed to report potential or suspected abuse
  • Licensing Violation9/20/2016 · FL167641
    Failed to provide safe environment
  • Abuse: Neglect9/20/2012 · FL121170
    Failed to properly plan care
  • Abuse: Financial abuse9/19/2017 · FL173547
    Failed to protect resident from financial exploitation
  • Abuse: Neglect9/19/2012 · FL121106
    Failed to adequately care plan related to falls
  • Abuse: Neglect9/17/2016 · ES167612
    Failed to provide safe environment
  • Abuse: Neglect9/17/2016 · FL167571
    Failed to provide safe environment
  • Abuse: Neglect9/13/2016 · FL167509
    Failed to provide service
  • Licensing Violation9/12/2025 · CALMS - 00096643
    Failed to use an ABST
  • Abuse: Neglect9/11/2013 · FL134413
    Failed to maintain a safe physical environment
  • Licensing Violation9/10/2016 · FL167467
    Failed to provide safe environment
  • Abuse: Neglect9/09/2014 · FL148546
    Failed to assure that a qualified caregiver was present
  • Abuse: Neglect9/08/2018 · FL180103
    Failed to follow care plan
  • Abuse: Neglect9/06/2018 · FL180100
    Failed to adequately care plan related to falls
  • Abuse: Neglect9/05/2018 · ES180150
    Failed to assure food safety
  • Abuse: Neglect9/04/2017 · FL173288
    Failed to adequately care plan related to falls
  • Licensing Violation9/04/2012 · ES120992
    Failed to assure resident rights
  • Abuse: Financial abuse8/30/2011 · FL117867
    Failed to provide safe environment
  • Abuse: Neglect8/27/2018 · ES189946
    Failed to provide safe environment
  • Abuse: Neglect8/26/2015 · FL152618
    Failed to provide safe environment
  • Abuse: Verbal/Mental abuse8/23/2016 · FL167243
    Failed to provide safe environment
  • Abuse: Neglect8/22/2018 · FL189900
    Failed to properly plan care
  • Abuse: Neglect8/21/2018 · ES189855
    Failed to adequately care plan related to falls
  • Licensing Violation8/17/2017 · ES173023
    Failed to properly plan care
  • Abuse: Neglect8/16/2018 · FL189750
    Failed to administer ordered medication
  • Licensing Violation8/16/2018 · SR18167
    Failed to report potential or suspected abuse
  • Abuse: Neglect8/15/2018 · FL189736
    Failed to adequately care plan related to falls
  • Abuse: Neglect8/14/2015 · FL152492
    Failed to provide safe environment
  • Abuse: Neglect8/10/2015 · FL152442
    Failed to assure that a qualified caregiver was present
  • Abuse: Neglect8/10/2014 · FL148658
    Failed to provide a safe medication administration system
  • Abuse: Neglect8/10/2011 · FL117696
    Failed to provide a safe medication administration system
  • Abuse: Neglect8/06/2019 · 00043509AP-030479
    Failed to properly plan care
  • Abuse: Neglect8/04/2013 · ES134041
    Failed to assure timely medical treatment
  • Abuse: Neglect8/01/2015 · FL166210
    Failed to intervene when resident's condition changed
  • Abuse: Neglect7/31/2015 · FL152338
    Failed to follow care plan
  • Abuse: Neglect7/23/2022 · 00212007-AP-171517
    Failed to properly plan care
  • Abuse: Neglect7/21/2021 · 00151070-AP-119556
    Failed to provide a safe medication administration system
  • Abuse: Financial abuse7/21/2017 · FL172579
    Failed to protect resident from financial exploitation
  • Abuse: Neglect7/21/2016 · CO16237
    Failed to provide safe environment
  • Licensing Violation7/21/2010 · FL104924
    Failed to administer ordered medication
  • Abuse: Neglect7/18/2022 · 00217832-AP-176856
    Failed to provide a safe medication administration system
  • Abuse: Verbal/Mental abuse7/18/2016 · FL166706
    Failed to protect resident from verbal abuse
  • Abuse: Neglect7/17/2015 · FL152180
    Failed to provide safe environment
  • Licensing Violation7/14/2018 · FL189356
    Failed to provide safe environment
  • Abuse: Neglect7/13/2015 · ES152058
    Failed to address resident's behavior
  • Abuse: Neglect7/10/2019 · 00039619-AP-027869
    Failed to provide safe environment
  • Abuse: Neglect7/09/2015 · FL152037
    Failed to provide safe environment
  • Licensing Violation7/04/2016 · ES166531
    Failed to provide safe environment
  • Abuse: Neglect7/03/2015 · FL152036
    Failed to provide a safe medication administration system
  • Abuse: Financial abuse7/02/2012 · FL120570
    Failed to provide safe environment
  • Abuse: Neglect7/01/2021 · 00148519-AP-117454
    Failed to provide safe environment
  • Abuse: Neglect6/24/2016 · FL166400
    Failed to provide safe environment
  • Abuse: Neglect6/21/2020 · 00089561-AP-067231
    Failed to provide safe environment
  • Abuse: Neglect6/17/2014 · CO14124
    Failed to provide safe environment
  • Licensing Violation6/17/2011 · FL117452
    Failed to provide a safe medication administration system
  • Licensing Violation6/15/2016 · FL166289
    Failed to provide safe environment
  • Licensing Violation6/14/2020 · OR0002525500
    Failed to assure resident was safe
  • Licensing Violation6/13/2019 · CO19311
    Failed to provide safe environment
  • Abuse: Neglect6/12/2016 · FL166212
    Failed to provide oversight and monitoring of change of condition
  • Abuse: Neglect6/10/2016 · FL166255
    Failed to provide a safe medication administration system
  • Abuse: Neglect6/10/2016 · FL166256
    Failed to provide a safe medication administration system
  • Licensing Violation6/05/2016 · ES166093
    Failed to provide a safe medication administration system
  • Abuse: Neglect6/04/2016 · FL166092
    Failed to provide a safe medication administration system
  • Abuse: Neglect6/02/2017 · FL171759
    Failed to follow care plan
  • Abuse: Neglect6/01/2018 · FL188327
    Failed to adequately care plan related to falls
  • Abuse: Neglect5/30/2015 · FL151428
    Failed to provide or assist with hygiene
  • Abuse: Physical Abuse5/30/2012 · FL120249
    Failed to protect resident from rough treatment
  • Abuse: Financial abuse5/28/2015 · FL151404
    Failure to provide a system that prevents theft or misuse of medication
  • Abuse: Neglect5/27/2018 · ES188249
    Failed to adequately care plan related to falls
  • Abuse: Neglect5/27/2015 · FL151820
    Failed to provide a safe medication administration system
  • Licensing Violation5/24/2016 · OR0001112903
    Failed to provide a homelike environment
  • Abuse: Neglect5/22/2017 · ES171534
    Failed to properly plan care
  • Licensing Violation5/17/2017 · FL171456
    Failed to keep medication record current or accurate
  • Licensing Violation5/14/2016 · ES165819
    Failed to provide safe environment
  • Licensing Violation5/10/2012 · FL120041
    Failed to care plan in accordance with assessment
  • Abuse: Neglect5/07/2018 · ES187881
    Failed to follow care plan
  • Abuse: Neglect5/02/2017 · FL171201
    Failed to provide safe environment
  • Abuse: Involuntary Seclusion5/02/2015 · FL151155
    Failed to protect resident from involuntary seclusion
  • Licensing Violation5/02/2011 · ES116871
    Failed to provide safe environment
  • Abuse: Neglect4/22/2016 · ES165556
    Failed to properly plan care
  • Abuse: Neglect4/22/2010 · FL104180
    Failed to provide safe environment
  • Abuse: Neglect4/16/2018 · FL187370
    Failed to adequately care plan related to falls
  • Licensing Violation4/16/2016 · FL166889
    Failed to provide safe environment
  • Licensing Violation4/14/2013 · ES133074B
    Failed to administer medication as ordered
  • Abuse: Financial abuse4/14/2013 · ES133074C
    Failed to protect resident from financial exploitation
  • Abuse: Neglect4/05/2015 · ES150878
    Failed to provide safe environment
  • Licensing Violation4/04/2019 · SR19120
    Failed to report potential or suspected abuse
  • Licensing Violation4/03/2015 · FL150875B
    Failed to protect resident from verbal abuse
  • Abuse: Neglect4/01/2019 · 00040267-AP-028317
    Failed to provide a safe medication administration system
  • Abuse: Neglect4/01/2019 · 00040271-AP-028323
    Failed to keep medication record current or accurate
  • Abuse: Neglect4/01/2019 · 00040274-AP-028326
    Failed to keep medication record current or accurate
  • Abuse: Sexual abuse4/01/2016 · FL165297
    Failed to properly plan care
  • Licensing Violation3/31/2010 · FL103910B
    Failed to provide service
  • Abuse: Neglect3/30/2018 · FL187126
    Failed to adequately care plan related to falls
  • Abuse: Neglect3/29/2012 · FL129645
    Failed to administer ordered medication
  • Abuse: Neglect3/20/2020 · 00076533-AP-056424
    Failed to provide oversight and monitoring of change of condition
  • Licensing Violation3/09/2025 · CALMS - 00086254
    Failed to staff as indicated by ABST
  • Licensing Violation3/09/2018 · FL186732
    Failed to adequately care plan related to falls
  • Licensing Violation3/01/2014 · FL148578
    Failed to protect resident from financial exploitation
  • Licensing Violation2/20/2025 · CALMS - 00086183
    Failed to staff as indicated by ABST
  • Abuse: Neglect2/01/2017 · FL179664
    Failed to provide safe environment
  • Abuse: Sexual abuse12/26/2011 · FL118787
    Failed to provide safe environment
  • Licensing Violation12/22/2016 · FL179184
    Failed to provide a safe medication administration system
  • Abuse: Neglect12/21/2018 · 00013968AP-009989
    Failed to administer medication as ordered
  • Licensing Violation12/21/2018 · SR19150
    Failed to report potential or suspected abuse
  • Abuse: Neglect12/20/2018 · 00011411-AP-008220
    Failed to provide a safe medication administration system
  • Licensing Violation12/20/2016 · FL168902B
    Failed to provide service
  • Abuse: Neglect12/20/2016 · FL168902C
    Failed to provide service
  • Abuse: Neglect12/18/2013 · FL135421
    Failed to provide a safe medication administration system
  • Licensing Violation12/13/2013 · FL135384
    Failed to provide a safe medication administration system
  • Licensing Violation12/12/2017 · CO17653
    Failed to provide safe environment
  • Licensing Violation12/12/2014 · FL149599
    Failed to provide a safe medication administration system
  • Abuse: Neglect12/11/2014 · FL149600
    Failed to provide a safe medication administration system
  • Licensing Violation12/09/2025 · CALMS - 00095917
    Failed to use an ABST
  • Licensing Violation12/08/2017 · OR0001409500
    Failed to provide a safe medication administration system
  • Abuse: Neglect12/07/2011 · CO12006
    Failed to provide oversight and monitoring of change of condition
  • Abuse: Neglect12/06/2017 · ES174861C
    Failed to provide a safe medication administration system
  • Abuse: Financial abuse12/06/2016 · ES168873
    Failed to provide safe environment
  • Abuse: Neglect12/05/2021 · 00168232-AP-133408
    Failed to provide a safe medication administration system
  • Abuse: Neglect12/02/2016 · FL168775
    Failed to provide a safe medication administration system
  • Licensing Violation11/29/2016 · CO16350
    Failed to address resident's behavior
  • Licensing Violation11/25/2017 · FL174748
    Failed to administer medication as ordered
  • Licensing Violation11/25/2014 · FL149378
    Failed to administer ordered medication
  • Licensing Violation11/24/2021 · OR0003321701
    Failed to administer medication as ordered
  • Licensing Violation11/23/2014 · ES149366
    Failed to provide a safe medication administration system
  • Abuse: Neglect11/20/2020 · 00112997-AP-087167
    Failed to provide a safe medication administration system
  • Licensing Violation11/12/2015 · ES153560
    Failed to provide safe environment
  • Abuse: Neglect11/10/2017 · ES174496
    Failed to adequately care plan related to falls
  • Abuse: Neglect11/09/2025 · 00439014-AP-390821
    Failed to provide safe environment
  • Abuse: Financial abuse11/09/2016 · FL168342
    Failed to protect resident from financial exploitation
  • Abuse: Neglect11/07/2025 · 00437753-AP-389597
    Failed to provide a safe medication administration system
  • Abuse: Neglect11/05/2025 · 00437443-AP-389282
    Failed to provide safe environment
  • Abuse: Financial abuse11/05/2013 · FL134977
    Failed to provide safe environment
  • Abuse: Neglect11/03/2016 · FL168309
    Failed to follow care plan
  • Abuse: Financial abuse10/26/2017 · FL174166
    Failed to provide safe environment
  • Abuse: Neglect10/25/2017 · FL174129
    Failed to administer medication as ordered
  • Abuse: Neglect10/16/2018 · FL180739A
    Failed to adequately care plan related to falls
  • Licensing Violation10/16/2018 · SR20058
    Failed to report potential or suspected abuse
  • Abuse: Neglect10/15/2025 · 00438551-AP-390358
    Failed to provide safe environment
  • Licensing Violation10/15/2015 · FL153234
    Failed to properly plan care
  • Licensing Violation10/14/2015 · ES153235
    Failed to properly plan care
  • Abuse: Physical Abuse10/14/2015 · FL153178
    Failed to protect resident from rough treatment
  • Abuse: Neglect10/13/2015 · ES153143
    Failed to administer ordered medication
  • Abuse: Neglect10/13/2015 · ES153144B
    Failed to provide service
  • Licensing Violation10/13/2011 · FL118228
    Failed to provide a safe medication administration system
  • Abuse: Neglect10/09/2018 · FL180819
    Failed to provide service
  • Licensing Violation10/05/2014 · FL148849
    Failed to administer ordered medication
  • Abuse: Neglect10/03/2015 · FL153091
    Failed to perform adequate screening or assessment
  • Abuse: Neglect1/29/2021 · 00122842-AP-095413
    Failed to properly plan care
  • Abuse: Neglect1/28/2017 · FL179600
    Failed to follow care plan
  • Abuse: Neglect1/22/2015 · FL150060
    Failed to provide safe environment
  • Abuse: Neglect1/16/2017 · FL179289
    Failed to intervene when resident's condition changed
  • Abuse: Neglect1/14/2015 · ES159934
    Failed to provide safe environment
  • Abuse: Neglect1/13/2015 · ES159924
    Failed to provide safe environment
  • Licensing Violation1/10/2017 · OR0001227201
    Failed to provide a homelike environment
  • Licensing Violation1/10/2017 · OR0001227202
    Failed to provide appropriate staffing
  • Licensing Violation1/08/2019 · OR0001703703
    Failed to have medication available
  • Licensing Violation1/08/2019 · OR0001703709
    Failed to make facility or resident records accessible
  • Abuse: Neglect1/05/2026 · 00449401-AP-401329
    Failed to properly plan care
  • Abuse: Neglect1/02/2019 · 00013982AP-010003
    Failed to properly plan care
  • Abuse: Restraints1/02/2019 · 00013982AP-010004
    Failed to assure resident rights

Inspections

4 state inspections on record, citing 16 deficiencies in total.

What it costs around here

Typical monthly cost in Oregon
$6,875/mo
Assisted living
$8,075/mo
Memory care†our estimate — not surveyed

Median private-pay cost, CareScout (Genworth) 2025 Cost of Care Survey — a regional midpoint, not any single community’s rate. Private rooms and higher care levels cost more; ask for a current quote. Project your own in the cost-of-care planner.

† Memory care is our estimate, not survey data: CareScout does not survey memory care, so we take the assisted-living median for the state and add $1,200/month — the typical secured-dementia-unit premium. It is a planning figure with no state-level detail behind it, and real memory-care pricing varies far more than that. Treat it as a starting point and ask the community for its own memory-care rate.

Estimated cost range · regional

In Oregon, assisted living typically runs about $5,500–$8,250/month.

This is a regional estimate modeled from published survey data (the CareScout/Genworth state median, ±20%) — not this community’s actual price, which it sets privately. Ask the community for its current all-in monthly rate and what each care level adds.

Does this community take Medicaid?

Yes — Oregon’s licensing record lists this community as accepting Medicaid. That is not the same as having a Medicaid place open now: ask whether one is available today, and what happens if a resident’s savings run out later.

Oregon Medicaid helps pay for assisted living only in limited circumstances. A waiver pays for care, never for room and board. Which Oregon waivers, waitlists and how to apply →

Cost

Assisted-living and memory-care prices are set by each community and not publicly disclosed — no state or federal source publishes them, and the “starting at” figures on referral sites are estimates, not this community’s real rate. Ask the community directly for its current monthly price and what it includes (base rent versus care-level add-ons and memory-care premiums).

Worried about someone here? How to report it

If you have seen something that concerns you — neglect, an injury, medication problems, or a resident who seems afraid — you do not need proof to report it. Reporting is what triggers an inspection, and inspections are what put a record on this page in the first place.

  • The state licensing agency — Oregon licenses this community and is the body that can inspect it and act on a complaint. Complaints can usually be made anonymously.
  • Your Long-Term Care Ombudsman — free, independent, and works for the resident, not the state or the company. They will visit and advocate. Find yours via the Eldercare Locator at 1-800-677-1116 or theconsumervoice.org/get_help ↗.
  • Adult Protective Services — for suspected abuse, neglect or financial exploitation of a vulnerable adult. The Eldercare Locator above routes you to your local APS office.
  • If someone is in immediate danger, call 911 first. Report to the agencies above afterwards — the two are separate, and one does not do the job of the other.

We are a data site, not a regulator: we cannot investigate or intervene, and there is no point reporting it to us. The three routes above are the ones with actual power.

Location & what’s nearby

Open in Google Maps ↗

Hospital
PEACE HARBOR MEDICAL CENTER1.6 mi
★★★★★ 5/5 CMS · Emergency dept. usually open 24/7 · ER 24/7
Urgent care / clinic
Fresenius Medical Care Florence Oregon0.4 mi
2820 Kingwood St
Pharmacy
Florence Pharmacy0.2 mi
2935 Highway 101 · (541) 902-9966 · Call to confirm hours
Grocery
American Market0.5 mi
2515 Highway 101 · (541) 997-5360 · Call to confirm hours
Park
Pepperoaks Park0.2 mi
1299 34th Pl · (541) 997-3437 · Typically dawn to dusk
Place of worship
Resurrection Lutheran Church0.3 mi
938 30th Way · (541) 997-8038

Nearest of each type, straight-line distance. Hospitals come from the CMS Hospital General Information registry; everything else from Overture Maps (public data). Hospital and park hours are typical — call ahead to confirm.

Source: Oregon DHS Office of Licensing & Regulatory Oversight (public record), last pulled from the state 2026-07-15.

What to do next

Understand itQuestions to ask on a tourThe things staffing brochures leave out — what to ask and what to watch for.→Afford itCan you afford it, long-term?Assisted living runs private-pay. Model the years and taxes in My Plan — free, private.→DecideIs assisted living the right fit?A two-minute check: assisted living, memory care, home help, or skilled nursing.→